120 Presentation Topic Ideas to Help You Hook Your Audience

I recently did a presentation night with my friends. If you’re unfamiliar with the concept, it’s when a group of friends gets together to share presentations they created about a topic of their choice.

The topics are typically light-hearted and fun. For example, mine was “my friends as obscure animals.”

You would be surprised how difficult it was to develop ideas for something as silly and unserious as a social presentation night.

So, it’s naturally even harder to ideate presentation topics for a professional setting with the pressure of needing to impress, influence, educate, or entertain.

I will share how to develop thought-provoking and relevant topics for your presentations to ensure they are memorable and resonate well with your audience.

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Of presenters, 47% tailor their presentation topics to current events, which is an easy way to ensure the topic is novel.

I’m not saying the presentation has to be completely centered around a current event. Even including certain references or themes can alert audiences that this isn’t a cut-and-paste presentation that’s been done before.

For instance, if I were giving a presentation to my team at Nickelodeon, I might slip in a humorous reference to the 2024 film Wicked since it’s very culturally relevant.

If I wanted to tailor my entire presentation to this topic, I could highlight some of the ways the PG-rated movie manages to capture hearts of all ages, which is relevant to our team’s family-friendly content.

Step 4: Be precise.

Completing these first three steps puts me in a place with decent topic ideas. Now, I can cut out the excess and select a niche topic with a specific goal.

This is imperative because the broader the topic, the more difficult it will be for my audience to take away key ideas and actionable tips. Also, it would be more difficult to gather an audience intrigued and excited by my topic.

For instance, the first topic in the image is generic, sounds vague, and doesn’t specify any clear benefits. On the other hand, the second topic mentions the target audience, tells them what to expect, and provides a clear, actionable plan.

The audience knows exactly what they will take away from the presentation.

Step 5: Add a personal touch.

Presentations with stories are 22 times more likely to be remembered than those with straight facts. Such is the power of narrative and personalization in storytelling.

Therefore, I always consider topics I can tie back to myself, which also helps the presentations feel more authentic. There are a few ways I would do this:

• Pick a topic I have first-hand experience with.
• Provide a unique opinion or learnings/findings to add value to my words.
• Let the audience view a controversial topic from my perspective.
• Choose a topic I’m genuinely passionate about.
• Tell a personal story that functions as a metaphor for my topic.

Pro tip: Think about where your interests and professional experience meet. Then, narrow these topics or themes down to 2-5 driving factors to focus on in your presentation.

1. How to achieve an ideal work-life balance for remote workers
2. How much time should you ideally spend networking on LinkedIn?
3. How to effectively delegate tasks
4. Buy back your time: Ways and benefits
5. Six business principles of time management
6. How to make an effective plan: Three practices you can start today
7. 15 ways to improve personal efficiency and productivity
8. The five steps of the Pomodoro Technique
9. Goal setting and prioritization: For IT start-ups
10. Nine best multitasking strategies of insanely successful businesspeople
11. Time management for busy professionals: Where to start?
12. Stop procrastinating: Eight ways starting tomorrow

Presentation Topic Ideas for IT

1. Advantages and risks of adopting cloud software
2. Open-source software: seven best practices
3. Machine learning: Pros and cons for marketing
4. How to create user-friendly interfaces for software and websites
5. The role of IT in digital transformation
6. The Internet of Things: five opportunities for businesses and consumers
7. Six ways to protect your digital assets
8. Seven benefits and three risks of moving to the cloud
9. How does Big Data work?
10. Best strategies to protect organizational data: five tried and tested techniques
11. Technology and its impact on society and culture
12. Mobile device management: Where to start?

Presentation Topics Ideas for Business

1. Optimizing collaborations to save time across all departments
2. Eight time management tools and apps for businesses
3. 12 common skills of successful businesspeople
4. 10 tips and techniques for a successful marketing strategy
5. Harnessing the power of influencer marketing
6. Allocating a marketing budget to maximize ROI in five steps
7. Five manufacturing techniques to minimize costs
8. Understanding ethical issues in business and marketing
9. 15 ways to reduce your company’s carbon footprint
10. Three old business models making a comeback
11. Seven ways X developed a strong company culture
12. 12 strategies for building a sustainable and responsible business in 2023

I like to organize my presentations into four clear sections — introduction, body, conclusion, and follow-up — to help me construct a clear layout and attractive design. Here’s what I include in each area:

Introduction

• A catchy title with a hook
• A thesis statement or big idea behind the presentation
• Table of contents that gives my audience a preview into what’s coming

Body

• A clear explanation of my topic
• My argument, perspective, or main message I’m trying to convey in three to five key points
• Facts expertly interspersed to help bolster my claims

Conclusion

• A concise summary of the main points and takeaways
• A catchy line to inspire thought-provoking, vivid discussions.

Follow-Up

• Five to ten minutes at the end of my presentation for a Q&A, where I can dispel doubts and provide more context to my audience

2. Use visual aids.

I hate to admit it, but nothing makes me zone out quicker than a black-and-white, word-heavy presentation. My lower attention span and visual learning preference make it hard to focus on a strictly verbal or text-based presentation.

Presentation visuals can increase content engagement by up to 80%.

LinkedIn also provides several reasons supporting the importance of visual aids, such as capturing the attention and interest of audiences, reducing cognitive load by breaking down complex concepts, and increasing the retention and recall of verbal messages.

I work full-time in media and entertainment, so it’s easy to add visuals to my presentations in the form of key art, video promos, and character art.

However, even in less creative industries, visual aids like charts and graphs, varied color schemes, and even brand logos can help break up the text.

3. Choose a presentation style that makes you confident.

I know my strengths and weaknesses best when it comes to presentation skills. I know I’m not the best at getting a high volume of information across quickly, but I have an exemplary memory (no speaker notes here!) and ease of communication.

All this self-knowledge helps me prepare presentation styles that make me feel most comfortable and confident. Presentation topics can also dictate what style is best.

For instance, if my topic is “Five life-changing habit changes I made this year,” I’ll likely adopt a storytelling style. On the other hand, a topic like “The Ethics of AI: Balancing business interests and societal impacts” might call for an instructor style.

The moral is to choose a way of presenting the material that makes me feel most confident. The actual information may be difficult, but how I share it can be simple.

4. Design a slide deck to be proud of.

Source

I live by the phrase “look good, feel good.” If I’m sick, exhausted, or just having a bad day, staying in pajamas and unwashed hair makes me feel worse than I am. But showering and wearing my favorite outfit can turn my entire day around.

The same theory applies to presentations. I’ve had to turn around last-minute presentations on sloppy slides, and feeling embarrassed about the appearance can be enough to throw me completely off.

This makes sense since 91% of professionals feel more confident presenting a well-designed slide deck.

My company uses branded slide templates, which eases the process, but manually going in to make the fonts, colors, text spacing, and visuals look good is imperative.

You can also use presentation templates to save time and discover beautiful, engaging designs.

It’s also important to practice running through these well-designed slides, especially if you’re driving the deck for a group presentation. Walk through the presentation in Slideshow mode and ensure everything looks as desired.

5. Engage with your audience.

Typically, my biggest fear leading up to a presentation is ensuring that I relay all the information I have prepared.

However, I should be more worried about creating a strong enough connection with my audience that my presentation resonates in their minds long after.

Of audiences, 79% prefer interactive presentations with opportunities to get involved, so presenters have used tools like polls and quizzes to increase audience engagement by 40%.

This is also a great way to alleviate some of the pressure from myself — by throwing to the audience at times, I can make the presentation feel more conversational.

Here are a few ways that my colleagues and I have made presentations more interactive:

• Start by asking uncommon questions to the audience. Involve them from the get-go, saying things like, “Raise your hands if X.”
• Add polls to the slides and call on audience members to share their responses.
• Make eye contact to build credibility and show confidence. Don’t stare at the slides or notes. Smile occasionally and talk to the audience directly.
• Share a personal perspective and ask if anyone in the audience agrees or disagrees. Call on them to share why.
• Use active and confident body language. Don’t stand in the same place the entire time. Move around the stage.
• Ask close-ended questions in between to keep the audience engaged without losing time. Address them using their names to keep things interesting.
• Share personal experiences and stories that your audience will find fascinating and relatable.